NORTH EAST TRADE SHOW A BIG SUCCESS

11/22/2017 - 8:03:04 AM
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November 22, 2017 - The first annual Northeast Trade Show was held this past weekend in Syracuse, N.Y. and Bicknell Racing Products was on hand to meet and greet with its customers, display new items and send the 2018 Bicknell auction car to a new home.

“It’s a lot of hard work leading up to the show,” said Randy Williamson, co-owner of Bicknell Racing Products. “Our team on both sides of the border work tirelessly for weeks leading up to the show deciding what parts to bring, what parts to display, getting the auction car done, and so forth. It’s not just a last minute thing, it takes weeks to prepare for and I think our team did a great job.”

Everybody was happy with the attendance as well. With the show being shortened to just Friday and Saturday, it sure did not have any ill effects as thousands of people poured into the fairgrounds to experience the revamped trade show.

“Jeremy did a great job by all accounts,” noted Williamson. “The feedback from other vendors was positive and we are looking forward to seeing the show grow next year.”

This year’s highlights included seeing the auction car being sold to Jeff Taylor, a former Teo Pro car owner that has come on board with Bicknell. Bicknell Racing Products and the entire team is excited to have him as part of the racing family.

Billy Van Pelt’s car was part of the Bicknell Racing Products display, and what an eye catcher it was. From the brand new chassis and body, to the fluorescent orange paint color, there was no missing the Bicknell area at this years show.

Bicknell Racing Products cars were not limited to their area. Mat Williamson’s car was on display in the Integra booth as well, sporting a new chassis and body.

Sales this year at the show were fantastic. Bicknell sold seven cars to some returning customers and some new customers. “That’s what this show is all about,” explained Bob Slack, part of the ownership team at Bicknell Racing Products. “It’s about getting out in front of the customers and putting a name to faces, congratulating them on their racing season, answering their set-up or parts questions and also catching up with those customers that we don’t get to see all the time. It’s nice.”

It’s safe to say that Bicknell Racing Products was seen and heard at the Northeast Trade Show.

The team will now set its sights on the Performance Racing Industry Trade Show (PRI) on December 7-9th in Indianapolis, Indiana.

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